Sweathead with Mark Pollard

This is Sweathead with Mark Pollard (@markpollard), a podcast where we discuss strategy and ideas - what these things are, how to get good at them, and how to earn money from being good at them.

Mark Ritson's nine marketing effectiveness lessons

Having highlighted nine winners of the Effie awards, Mark Ritson summarises what we can learn about marketing effectiveness from the winning brands.

Mark Ritson on the effectiveness of Tide's 2018 Super Bowl ad

Mark Ritson takes a deep dive into Tide's 2018 Super Bowl marketing strategy and its 'Every ad is a Tide ad' spot to discover why it was so effective.

Strategy: An Essentiel Reading Guide 2019

by Kyle Duckitt, Julian Cole, Faris Yakob, Garret Michaels.