Sweathead with Mark Pollard
This is Sweathead with Mark Pollard (@markpollard), a podcast where we discuss strategy and ideas - what these things are, how to get good at them, and how to earn money from being good at them.
Mark Ritson's nine marketing effectiveness lessons
Having highlighted nine winners of the Effie awards, Mark Ritson summarises what we can learn about marketing effectiveness from the winning brands.
Mark Ritson on the effectiveness of Tide's 2018 Super Bowl ad
Mark Ritson takes a deep dive into Tide's 2018 Super Bowl marketing strategy and its 'Every ad is a Tide ad' spot to discover why it was so effective.
Strategy: An Essentiel Reading Guide 2019
by Kyle Duckitt, Julian Cole, Faris Yakob, Garret Michaels.